This year, environmental concerns were the highest ranking cause at 19%, followed by racial equity (9%), abortion and inflation, both earning a 6% share, and The Willow Project (4%).You don’t need to go to the dark web or be particularly computer savvy to find deepfake porn. Unsurprisingly, Gen Z continues to show signs of strong regards for social causes and the environment, more so than older counterparts, the survey noted. 1 restaurant (13%) followed by Starbucks (12%) and Chipotle (7%). Among successful food brands, Chick-fil-A remained the No. Cosmetics all posted YoY gains, while the core beauty wallet - cosmetics, skincare and fragrance - grew 19% YoY to $313 annual spend led by cosmetics, which posted 32% YoY growth. Brands including Ugg, Crocs, Hey Dude and E.l.f. On the flip side, the mass/dept/drug sector reached a new low of 12%, indicating that younger consumers may increasingly favor sustainable shopping efforts and affordability as economic headwinds persist.Īmong preferred e-commerce sites, Amazon took the lead, followed by Nike (6%), Shein (6%), Lululemon (3%) and Pacsun. The report tracks a slight uptick in preferences to favor off-price and secondhand shopping. states in February and March with an average age of 16.2 years. Piper Sandler’s latest semi-annual report surveyed 5,690 teens across 47 U.S. Self-reported teen spend totals $2,419, up 2% YoY, with spend among upper income teen men rising 6% YoY and rising 1% YoY for teen women. Behind it, Snap and Instagram also continue to hold steady in spots two and three, respectively, despite both facing headwinds of their own and Snap being dethroned as front-runner last year. Among other tech findings, weekly use of virtual reality devices was flat compared to fall 2022, though 29% of teens own a VR device, per the study, mirroring widespread struggles in the space. 1 status and ongoing support from marketers. Still, it’s unlikely that use of TikTok by teens is going to plummet anytime soon, as indicated by its unshaken No. In particular, the slight drop in favorability for TikTok compared to last fall could stem from growing data privacy concerns and ongoing federal scrutiny of the ByteDance app. While many findings in Piper Sandler’s latest Taking Stock With Teens survey indicate minimal movement in Gen Z consumer brand preferences from its fall 2022 findings, some shifts could allude to larger forces at play in the marketplace that could have implications down the line.
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